http://www.foxnews.com/story/0,2933,485971,00.html?sPage=fnc/scitech/personaltechnology
In the fox news online article, it is said that watching an advertisement in a public place, that there may be a chance that the advertisement is watching you. In this article, it states that “small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long.” This can determine the viewer’s gender, age range, and some cases ethnicity. It is said that by having this kind of technology, it would help advertisers know if or not they are reaching their target audience.
Would you want people to be viewing you without you noticing? Doesn’t this violate your right of privacy? Personally I would not want advertisers watching me view their ad and I did not know anything about it, because I believe that someone would try to misuse the system or technology. It’s a different story if someone or something gives me a warning that you made be watch by advertisers while viewing this advertisement, then you can let the person decide whether or not they would like to look at the advertisement.
I also believe that this would violate your right of privacy. There already Closed Circuit Television cameras (CCTV) everywhere for example at malls, grocery stores, buses, and around larger cities, but to have a advertiser view you face to face while you are watching their ad is extreme. As I researched on Closed Circuit Television (CCTV), I found that we as people have no right regarding to CCTV to prevent cameras from recording your movements and behavior. So what about the TV ads should we have some rights regarding our privacy? In 1998 the Data Protection Act (DPA) outlined the responsibilities of those using CCTV. However, because the DPA was designed to protect individual privacy, its guidelines do not apply to all CCTV cameras. I think the Data Protection Act need its guidelines that all CCTV cameras would protect individual privacy.
References
Fox news article http://www.foxnews.com/story/0,2933,485971,00.html?sPage=fnc/scitech/personaltechnology
CCTV Cameras And Your Privacy http://www.yourprivacy.co.uk/CCTVSystems.html
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